The Aster Awards, founded in 2002, highlights marketing professionals who are creating real and positive change in communities through creative and groundbreaking campaign development within the healthcare field. Pinnacle was last recognized by the Aster Award committee in 2017 for our work supporting Anne Arundel County's Tobacco Retailer Training efforts and Binge Drinking Awareness Campaign and Maryland Department of Health and Mental Hygiene's Power to Prevent Diabetes campaign.
This year, Pinnacle is honored to receive four Aster Awards for campaigns with three different agencies in Maryland as well as Virginia. Pinnacle's work with the Rural Substance Abuse Awareness Coalition in the Goochland-Powhatan region of Virginia was recognized for a campaign to reduce opioid misuse and abuse as well as a campaign to deter under-age drinking, earning Gold and Silver awards, respectively. The video titled “Can you spot the drug dealer?” highlights the danger of leaving your medication unsecure and unwittingly providing prescription drugs to your loved ones.
Because Pinnacle work has a focus on social marketing, with a goal to positively influence behaviors, we know that the quality of our work can literally save someone’s life. We are thrilled to receive national recognition for our work, but, we know the success of our campaigns is measured most in each and every behavior we influence. So, we are sending out a big thank you to our clients for trusting us with this important work and supporting the vision we bring to their projects.
Here is a look at Pinnacle's four Aster awards from 2018:
The Rural Substance Abuse Awareness Coalition’s Open Your Eyes and Secure Your Meds Campaign won Gold in the Total Advertising Campaigns category.
The Rural Substance Abuse Awareness Coalition's Sober Works on You campaign won the Silver Aster Award in the Website Advertising - Series category.
Baltimore County Department of Health’s Accidentally Addicted campaign was awarded the Gold Aster Award in the Outdoor-Transit Series category.
The Maryland Department of Health’s Hypertension TV campaign was awarded the Gold Aster Award in the TV/Video Advertising – Single category.