Out-of-home collateral included a poster and table tent for medical office waiting areas.
BRAND IDENTITY
BRAND STRATEGY
INTEGRATED COMMUNICATIONS
Letters and postcards for patients highlighted the benefits of the brand new health portal and electronic medical record system.
BRAND IDENTITY
BRAND STRATEGY
INTEGRATED COMMUNICATIONS
Collateral included a patient brochure that was both mailed and distributed to patients during visits.
Using direct mail and collateral materials, Pinnacle Communications helped brand and launch MyPortfolio, University of Maryland Medical Systems’ electronic medical records.